Thursday, July 14, 2016

Curiosity Killed the Cat?

Curiosity Killed the Cat?

Often as insurance agents, doctors, home builders or any other kind of professional, we accept the wisdom of others and put it to practice in our own businesses.  This can be a good tactic if you have a great source of knowledge.  In other words, you can always learn from peers in your business.  You can especially learn from people who have been doing great work over a long period of time.  You can also learn what not to do from others who are not experiencing the kind of success you want.  

Why is this a good tactic?  Efficiency is the answer.  It is quicker to siphon off work skills from others, or plainly, to copy what other people are having success doing.  You can get a great base of knowledge this way.  A solid foundation of understanding is enough even to be able to get some good work done for your clients.  

You can’t stop there though.  In a changing world, you have to be curious enough to discover new things that work better.  We, as humans, have a natural curiosity.  It is somewhat suppressed by the education system (though not by individual teachers).  “It is a miracle that curiosity survives formal education.” Albert Einstein  We have to push past the urge to stop learning just because we are having success.

What if, as an insurance broker, you have a good base of knowledge in sales skill and product design and you understand the need for insurance for most of your clients?  You could probably get business from as many as half the people you engage.  You could make a pretty good living this way.  Many agents do.  How would your life be different if you knew more about insurance than any broker in your town?  Your state?  Couple that with being able to understand your buyer better than anyone else in your area.  Now what would your life look like?  You would sell to almost everyone you engage.  This would mean more money for less work and professional satisfaction that is uncommon for any type of professional.  You simply cannot get to this level without curiosity.  That’s a good thing.  Most of your competition is not willing to ask those “Why” questions like a 3 year old information sponging toddler.  

Sometimes it takes a little reprogramming to get that curiosity back.  You have to start with an understanding that there’s a lot you don’t know.  Trust me, there’s a lot for everyone.  Once your curious mind starts working again, quality information starts getting easier to find.  When you start putting your newly acquired knowledge to practice, it can be incredibly rejuvenating, especially if you have had the same career for several years.

“Curiosity Killed the Cat?”  What a ridiculous proverb!